I recently finished the book Z.E.R.O.: Zero Paid Media as the New Marketing Model by Joseph Jaffe and Maarten Albarda (Amazon) and wanted to share a few thoughts. In my role as an online marketing specialist and project manager, I had some key take-aways that I found very useful. Continue reading
Tag Archives: community management
Predicting future trends with Triangle Interactive Marketing Association
It was great to participate in the Triangle Interactive Marketing Association (TIMA) 4th Annual “Futurist’s Panel” held at the great new space co-working space at HUB Raleigh on January 9, 2013. We made predictions, talked about trends, and things we want to see our business accomplish in 2013. Continue reading
Why Google Groups are now an Admins Nightmare
Anyone who manages a Google Group may have noticed recent changes to how they administer their users. While the Google Groups team calls this a spam improvement, I call it a huge oversight, a lack of innovation, and a step backwards. Especially for admins who have to deal with adding users not familiar with mailing list or groups.
On the Google Groups announcement page, they detail this change on July 19th as follows: Continue reading