Tag Archives: innovation

What every marketer should know about community management

Zero Paid Media as the new marketing modelI recently finished the book Z.E.R.O.: Zero Paid Media as the New Marketing Model by Joseph Jaffe and Maarten Albarda (Amazon) and wanted to share a few thoughts. In my role as an online marketing specialist and project manager, I had some key take-aways that I found very useful. Continue reading

Writing a book about Raleigh being an open source city

It’s about time to come out of hibernation mode and come out swinging for 2013. I’ve been quiet the last two weeks. Red Hat had their annual holiday shut down from December 24 to January 1 and I decided to extend that until January 3. I head back to the office this Friday.

Over the last two weeks, I spent some time with the family, did a lot of running (I made my goal of running 1,000 miles in 2012), and I played a little too much Skylanders Giants.

Before the break, I was contemplating writing a book about the open government movement in Raleigh with a focus on the characteristics of an open source city. I jotted down a few title ideas and drafted an outline in early December one Saturday morning. And I sat on that for a week or two. Letting the idea marinate. Continue reading