Monthly Archives: August 2014

Cristobal Lights Up the NC Surf Scene

cristobal_bipie_23All my research was complete and the call was made for the morning: Emerald Isle was the spot, fingers crossed. Hurricane Cristobal was sitting off the coast, pumping in swell. I used a combination of MagicSeaWeed and SwellInfo to help me pinpoint a surf location—be sure to check out my post Surfing the open data wave that highlights how open data is used by surf forecasting tools. As a surfer stuck inland, if I’m getting in the car to drive two plus hours, I want to maximize my time. Continue reading

What every marketer should know about community management

Zero Paid Media as the new marketing modelI recently finished the book Z.E.R.O.: Zero Paid Media as the New Marketing Model by Joseph Jaffe and Maarten Albarda (Amazon) and wanted to share a few thoughts. In my role as an online marketing specialist and project manager, I had some key take-aways that I found very useful. Continue reading